Best Mascara AI pick
Chosen by an AI model from its trained knowledge, with its reasoning.
AI pick (line): Maybelline Lash Sensational Sky High
Its flexible brush reaches every lash for strong length and lift without clumping.
Not for: People seeking maximum volume, and those whose lashes don't hold a curl with non-waterproof formulas unless they buy the waterproof version.
AI picks by need
For dramatic volume
Too Faced Better Than Sex (line)
Its hourglass brush builds thick, dark, voluminous lashes.
Not for: Anyone prone to smudging under the eyes, or anyone wanting separated, natural lashes.
For smudge-proof tubing for oily lids or watery eyes
blinc Mascara Amplified (line)
Its tubing formula wraps each lash so it won't flake or raccoon, and it slides off with warm water.
Not for: Those wanting heavy volume.
For budget volume and length
L'Oréal Paris Voluminous Lash Paradise (line)
Its soft-bristle brush gives fluffy, full lashes for little money.
Not for: People with oily lids, because it can transfer.
What the AI looks for in Mascara
- Brush type for goal
- Thin or comb brushes lengthen and separate; dense, full brushes volumize. The brush matters as much as the formula.
- Formula for eye type
- Choose tubing or waterproof for oily lids, watery eyes or hooded eyes that smudge. Standard formulas transfer to the brow bone and under-eye.
- Curl hold
- Straight, heavy lashes hold curl best with waterproof formulas. Non-waterproof formulas weigh lashes down.
- Replacement
- Replace about three months after opening. Old mascara clumps and harbors bacteria.
Brands that matter
- Maybelline: Category-leading drugstore lengtheners.
- L'Oréal Paris: Volume at a drugstore level.
- Too Faced: Prestige volume.
- blinc: Tubing specialist.
What to avoid
- Pumping the wand, which dries the formula.
- Daily waterproof mascara without an oil-based remover.